SHOP.COM's New Fixed-Rate Cost-Per-Click Platform Applauded by Merchant Community

MONTEREY, Calif.--(BUSINESS WIRE)--SHOP.COM, the destination comparison shopping engine designed for women, today announced the launch of 12 initial merchant partners into its first party cost-per-click (CPC) program, including Zappos, Drugstore.com and Beauty.com. The direct CPC program, which is a significant expansion of SHOP.COM’s media platform that also leverages the multi-merchant features of its patented OneCart® technology, provides merchants with the ability to have product listings integrated into SHOP.COM's search engine, and gain access to millions of qualified and targeted shoppers each month. Merchants who join the direct CPC program pay a competitive fixed fee when shoppers click from SHOP.COM to the merchant’s own site.

The new program complements SHOP.COM’s proprietary OneCart® Trusted Merchant cost-per-order (CPO) program, which currently serves over 1000 merchants globally. The new CPC media program is available to all participating merchants, but is particularly ideal for certain types of merchants, such as those with highly-customizable product lines or those focused on presenting offers aimed at driving traffic to their physical stores. SHOP.COM’s multiple advertising programs empower merchants with unequalled flexibility in meeting their own business objectives while most efficiently capitalizing on SHOP.COM's customer reach and targeted female demographic focus.

“Our mission remains to provide our customers with the most compelling shopping experiences possible,” said Ken Goldstein, Chairman and CEO of SHOP.COM. “To do that, it is essential that we offer all of the merchant and product brands the market demands. We are encouraged by the early adoption of our expanded media model; this tells us we are meeting merchant as well as customer needs better than a one-size-fits-all model can. We are also providing unique editorial and ‘advertorial’ content aimed at assuring our customers they are buying the right product for their needs, the right style for their tastes, and getting the best value for their money. We are confident the combination of these factors will continue to make us a valuable online resource for women, and earn their allegiance to become a first tier shopping destination of choice.”

Scott Schroeder of Zappos stated “As a service company whose main focus is on the customer, Zappos has long admired SHOP.COM’s organized shopping environment, outstanding customer service and targeted female demographic. We are extremely pleased to now be able to participate as a SHOP.COM merchant partner through the new CPC program which better meets our business goals. The fixed rate CPC model makes it easy for us to control our costs and realize the best ROI possible.”

SHOP.COM currently offers consumers the ability to search, discover, compare and shop across approximately 1500 targeted merchants who currently supply over 22 million product listings.

• Zappos – Founded in 1999, Zappos.com quickly grew to the #1 retailer of footwear on the Internet. Zappos has recently expanded into a service company that offers clothing, bags, accessories, electronics, eye ware, handbags, watches and more.
• Drugstore.com – The leading online drugstore and information site for health, beauty, wellness, personal care, and pharmacy products. Drugstore.com provides a convenient, private, and informative shopping experience that encourages consumers to buy products essential to healthy everyday living
• Beauty.com – A leading online beauty site offering the best products from more than 200 brands. Beauty.com’s extensive selection includes luxury beauty items in the categories of skin care, makeup, fragrance, bath and body, hair care and more.
• TotallyCellphones.com – First to market with cellular phone accessories and discount prices. Specializing in hard to find accessories for older and newer cell phone models not found in stores, Totallcellphones.com's niche hopes to turn first time buyers into long term customers.

In addition to Zappos, Drugstore.com and Beauty.com, SHOP.COM plans to launch hundreds of additional merchants through both the CPO and CPC platforms by the end of the year. Customers will soon also be able to browse and purchase items from premier merchants including:

• CPC Merchants:
• Nordstrom
• Best Buy
• New York & Company
• TotallyCellphones.com
• 6PM
• Shoemall.com
• K Jordan
• Hewlet Packard
• EvoGear
• B & H Photo
• POOLCENTER.com
• SleepWellBaby.com
• Handlesets
• FaucetDirect
• LightingDirect
• VentingDirect
• Lighting By Gregory
• Century Novelty Company
• OneCart® Trusted CPO Merchants:
• Sleepy Time Store
• HatleyNature.com
• Hale Bob
• LaMonir Collection
• The Vitamin Shoppe
• Smashbox Cosmetics
• CD WOW!

About SHOP.COM:

SHOP.COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology. Designed with the busy woman in mind, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP•COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.shop.com.

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